Founders Are Quietly Skipping the Booth at Autodesk University and Groundbreak. Here’s Why
Event season is in full swing and the mood among ConTech founders is sour. Autodesk...
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Go To Market
17 Articles
More Than Half of Web Traffic Is Now Bots. Should Construction Firms Care?
Cloudflare says more than half of internet traffic is no longer human, and daily...
Construction Can’t Afford Software, and Here’s the Math
Construction spends roughly 1.5% of revenue on technology while the cross-industry...
The ConTech PR Playbook: What Actually Gets Startups Covered
Kevin Ferguson pitched at Autodesk and Microsoft before running his own product...
In Construction Sales, Being Normal Beats Having a Personal Brand
In construction, the winning sales move is not a slick pitch or a big personal...
The 10-Prompt Rule: Why AI Adoption in Construction Is a Training Problem, Not a Tech Problem
Trunk Tools has usage data from thousands of construction workers, and it points to...
Signed Deals, Zero Usage: The Delusion Killing ConTech Startups
There’s a trap catching AI startups in construction right now, and OpenSpace...
They Change Their Names on LinkedIn: The Go-To-Market Lesson Buried in Ukraine’s Tech Scene
On the Bricks & Bytes podcast, Ukrainian founder Oleg Demydenko described...
The Construction Giants’ Buying Playbook, From Inside Vinci and Kajima
Five corporate innovation leaders from Vinci, Leonard, and Kajima sat down with...
Why Go-To-Market in ConTech Doesn’t Have to Be Hard
Go-to-market in construction tech isn’t actually that hard-founders just make...
