The ConTech PR Playbook: What Actually Gets Startups Covered
Kevin Ferguson pitched at Autodesk and Microsoft before running his own product...
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Go To Market
14 Articles
In Construction Sales, Being Normal Beats Having a Personal Brand
In construction, the winning sales move is not a slick pitch or a big personal...
The 10-Prompt Rule: Why AI Adoption in Construction Is a Training Problem, Not a Tech Problem
Trunk Tools has usage data from thousands of construction workers, and it points to...
Signed Deals, Zero Usage: The Delusion Killing ConTech Startups
There’s a trap catching AI startups in construction right now, and OpenSpace...
They Change Their Names on LinkedIn: The Go-To-Market Lesson Buried in Ukraine’s Tech Scene
On the Bricks & Bytes podcast, Ukrainian founder Oleg Demydenko described...
The Construction Giants’ Buying Playbook, From Inside Vinci and Kajima
Five corporate innovation leaders from Vinci, Leonard, and Kajima sat down with...
Why Go-To-Market in ConTech Doesn’t Have to Be Hard
Go-to-market in construction tech isn’t actually that hard-founders just make...
The €1.4 Billion Hidden Champion You’ve Never Heard Of: Inside Hettich’s 137-Year Playbook
Andreas Hettich runs a 137-year-old German family business turning over €1.4 billion...
How PlanRadar Got To 500 Employees And 60+ Countries By Ignoring The ConTech Playbook
PlanRadar grew from five Vienna co-founders to nearly 500 people, 14,500+ customers,...
How Fieldwire Broke ConTech’s $100 Million Curse And Ignored Every B2B SaaS Rule To Do It
Silicon Valley spent a decade telling ConTech founders that no construction software...
