Bricks And Bytes Podcast

Go To Market Strategies & Investing In Construction Tech | Lisa Diaz (Ex-Goldman Sachs Managing Director)

lisa giuffra diaz turf advisory construction tech investing


Be The First To Hear About The Technologies Constructing Tomorrow.

How do you find the most promising startups in construction tech?

Join us for a breathtaking episode as we sit down with Wall Street mastermind Lisa Giuffra Diaz – Founder of Turf Advisory. She bought her first stocks when she was just 14 – and when she missed her train at Grand Central, she found her millions.

Listen to this ex-Goldman Sachs powerhouse, as she reveals the roadmap to construction’s investment-oasis. From Wall Street boardrooms to construction sites, Lisa shares her path to identifying construction-tech winners – and separating wheat from the chaff. Find out how she targets the most promising ventures, tackles industry challenges, and learns from her missteps.

This is a bookmark episode for all tech startups, VCs, and business owners in the construction world.

Key Takeaways:

  • The Founder Filter: Understand Lisa’s rigorous vetting process, highlighting how to spot founders with the resilience and vision to succeed
  • Pain Point Power (Attention startups and VCs): Discover the importance of identifying and solving genuine issues construction workers face as the cornerstone of successful investment
  • Building Beyond Borders: Get the inside track on Lisa’s international expansion and how she conquered the shift to construction
  • The Margin Mission: Why thin margins are a construction epidemic, and how Lisa’s focus on efficiency is turning the tide
  • The Rise of MWBEs: Explore how platforms like Tough Leaf empower minority and women-owned businesses in construction, and why investors are taking note
  • Financial Grit: Learn why investors demand strong financial discipline and a clear path to profitability in today’s economic climate
  • Lessons from Failure: Gain insights from investment missteps and learn the importance of prudence when backing construction tech startups

And much more.


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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.



BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed.



(00:00:00-00:02:44) Intro

(00:02:37-00:12:30) Why Lisa Choose Construction

(00:12:30-00:19:00) What Makes Construction Different From Other Sectors

(00:19:00-00:21:15) How To Recognize A Bad Investment

(00:21:15-00:24:07) About Turf Advisory

(00:24:07-00:34:58) Tips To Improve Annual Recurring Revenue

(00:34:58-00:40:31) Impact Of Business Cycles For Startups

(00:40:31-00:45:10) Worst Investment Decision Made By Lisa

(00:45:10-00:47:18) How To Prevent Misallocation Of Funds

(00:47:18-01:07:05) Process To Follow While Onboarding People

(01:07:05-01:11:10) Importance of Communication For Introvert Engineers

(01:11:10-01:22:56) Quick QnA With Lisa

(01:22:56-01:24:23) Outro


Be The First To Hear About The Technologies Constructing Tomorrow.

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