"It's Like Selling Your Baby" | Raw Take on The Buildots-Genda Acquisition

“It took us seven seconds to know that acquiring Genda was the right move.” That's what Aviv Leibovici, CPO of Buildots, shared about the moment the deal clicked. In this episode, Aviv Leibovici from Buildots and Erez Dror, founder of Genda, discuss the rationale behind the acquisition and how their combined technologies create a new approach called "productivity intelligence."

Combining Visual Progress with Workforce Tracking

Buildots’ strength lies in visual progress data, while Genda focuses on workforce tracking. Together, they complete the construction site picture by integrating what has been built with who is working and where. This fusion offers a more comprehensive perspective on project productivity and challenges traditional assumptions about project delays.

Engaging Construction Workers with Innovative App Design

Genda successfully encouraged tens of thousands of construction workers to voluntarily use an app that tracks their location. The founders reveal the thoughtful design and strategy behind this adoption, emphasizing trust and user experience as key factors that led to widespread acceptance in a traditionally skeptical workforce.

Insights on Construction Project Delays and Product Development

The episode explores why general contractors’ explanations of project delays often miss the full picture, highlighting deeper systemic issues. Additionally, Aviv and Erez share their unique approaches to product development, stressing the importance of deeply studying customers beyond merely listening to them to build successful construction technology products.

Listen now on Spotify