Procore’s $845M DroneDeploy Deal, Why Handoff Isn’t a Takeoff Tool and Construction Tech PR
$845 million. In cash. That's what Procore just paid for DroneDeploy.We sat down and ran the actual cross-sell math on this deal, and it's a lot steeper than the headline number makes it looWe also got Handoff founder Dmitry...
Inside the Acquisition
The episode opens with a detailed look at Procore’s purchase of DroneDeploy for $845 million. Analysis includes considerations on how the deal could impact cross-selling opportunities and the broader construction technology landscape.
Handoff Founder on AI Estimating Tools
Dmitry Alexin, founder of Handoff, joins the conversation to discuss his AI-powered estimating software. He emphasizes a crucial point: “It’s not a tool, it’s not a takeoff tool,” highlighting how Handoff differentiates itself within construction tech.
Construction Tech PR Insights
PR consultant Kevin Ferguson shares his perspective on what it truly takes for construction technology startups to gain media coverage. The discussion reveals that having a compelling story is necessary but not sufficient for effective press outreach.
Chapter guide
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0:00
Teaser -
00:35
Intro & Today's Agenda -
01:02
Procore Acquires DroneDeploy for $845M -
08:55
The Cross-Sell Math: Does the Deal Pencil Out? -
16:28
Dmitry Alexin (Handoff) Joins: Why Not Another Takeoff Tool -
21:04
Building H1: Assemblies, Pricing, and Computer Vision -
32:58
The Katerra Postmortem -
41:04
Kevin Ferguson Joins: The State of Construction Tech PR
