Go To Market In Construction Tech
Hard-won GTM frameworks from the executives who scaled PlanGrid to a $875M exit, Levelset to a $500M exit, and built OpenSpace to a near-billion-dollar valuation. Built for construction tech CEOs who need to stop guessing and start selling.
Free. No sales call. Instant access.
What’s inside
Interviews with Kevin Halter (PlanGrid), Martin Roth (Levelset), Tom Feliz (OpenSpace), Anton Marinovic (HoloBuilder), Scotland Foss (Planera), Trey Darnell (Ediphi), and Kitty Sullivan (JLL Spark).
Understanding the Market
Enterprise vs. mid-market vs. SMB segmentation, role-based personas, buying committees, and why construction purchasing works differently.
GTM Strategy Framework
Product-market fit, ICP creation, MEDDIC qualification, multi-threading across organizations, and managing complex sales cycles.
Sales & Distribution
The land-and-expand model, project-based entry points, founder-led sales vs. hiring, and scaling from first team to regional coverage.
Pricing & Packaging
Beyond construction volume pricing. Value-based models, pilot structures, pricing evolution by growth stage, and negotiation strategies.
Building the Sales Team
Profiles of successful sellers, 50/50 comp structures, industry knowledge requirements, playbooks, and the essential tech stack.
Marketing & Acquisition
Content strategy for construction audiences, integration partnerships, influencer programs, and Levelset’s content marketing case study.
Measuring Success
Pipeline metrics, CAC by segment, net dollar retention, cohort tracking, growth benchmarks by stage, and building a data-driven culture.
Tales from the Field
Six detailed case studies: Kevin Halter scaling PlanGrid $5M to $100M, Martin Roth building Levelset’s enterprise motion, Tom Feliz at OpenSpace, and more.
“You don’t need to come tell me how to do my job. I need you to understand how I’m doing it. So you can help me evolve my process into the next thing.”
Kevin Halter, Former VP/Head of Sales at PlanGrid ($875M exit to Autodesk)
Built for construction tech CEOs and GTM leaders
Whether you are stuck at founder-led sales or trying to break through the $10M ceiling.
ConTech Founders & CEOs
Stop guessing at GTM. Get frameworks from people who have actually scaled in construction.
Sales Leaders
Land-and-expand playbooks, team structures, comp models, and qualification frameworks built for construction’s buying cycles.
Marketing Leaders
Content strategy, channel selection, and partner approaches that work in a relationship-driven industry.
Investors
Evaluate GTM readiness in portfolio companies against the benchmarks and frameworks used by the best in the category.
Get the full report
Instant access. No sales call required.
